ALL IMAGES ROOSEVELT GROUP
Y’all, Abercrombie & Fitch is BACK. And no, I’m not just saying that. Yesterday evening, I had the opportunity to attend an Influencer Only Event to see Abercrombie’s, First In the World, new store concept. Only gone are the days of the overpowering scent that Abercrombie is notoriously known for, as well as the dim lighting. The new concept is fresh, bright, spacious, spectacularly merchandised, all while still serving a dose of A&F familiarity. It’s no secret that Abercrombie has been revitalizing the brand. We got a glimpse into that this past week via the brand’s merchandise offering. The pieces carried at A&F vibe, but in a much more minimal and mature way, which definitely caught my attention. As you may recall, this September I sported a couple of new finds from Abercrombie (HERE and HERE) that I had fallen in love with while unintentionally shopping. While I initially had a bit of resistance to even walking in and shopping around this past fall, I am so glad I did, as it really set the tone for the direction the brand has now moved towards.
As I mentioned, the new space is beyond! It’s really expereince driven, which I personally believe is what us consumers are most attracted too. We long for an EXPERIENCE. It’s a part of our nature and I can confidently say that Abercrombie has cultivated that into their new and improved culture. From the runway in the center of the store to the denim bar to the dressing room, every aspect of the space offers something unique and interesting. Without question, Abercrombie has thoughtfully earned it’s way back to the top of my list of favorite retailers! As a young high schooler, I was obsessed with this brand, even though I could not afford it. It’s really a full circle kinda experience and I’m beyond thrilled to have a second chance to regularly wear pieces from A&F, as they have also invested some time in making things a bit more affordable! Huge bonus. And stylistically speaking, the designs are perfection! My entire look for the evening was A&F of course. I’m dead over this bell sleeve off-the-shoulder sweater and these adorable penny loafers. Both pieces that will be on heavy repeat this Spring! woot woot.
If you are looking for something to do this weekend, you should consider running over to Polaris Fashion Place to see the new and improved Abercrombie & Fitch. I know I say this often, but I can pretty much guarantee you won’t regret it! The “official” grand opening is TODAY! But they will be partying all weekend long, so you can swing by on Saturday and/or Sunday too. I’m planning to make another trip on Sunday for a little Spring shopping.
P.S. I’ve linked my entire outfit down below and also included a few other pieces that I discovered and fell in love with yesterday!!
Get The Look:
- Abercrombie Off-The-Shoulder Sweater
- Abercrombie Pleated Midi Skirt
- Abercrobmie Bandana
- Abercrombie G.H. Bass & Co. Penny Loafers
This post is kindly brought to you by Abercrombie & Fitch. All thoughts and opinions remain my own.